I had my shower and left in the product, you're suppose to leave it in for 3 minutes and then wash it out. Be warned it does stains your hands so its worth having something close by to wash your hands directly after you apply it! The power went out as I was waiting so the creme was in my hair for about 10 minutes until the power came back!! Maybe it will turn out even brighter the longer I leave it in I thought!! Rinsed it out and dried my hair. My hair felt really soft afterwards.
The colour had really been lifted and I am happy with the results! what do you think?