This time last year Benefit launched a new product called "They're Real" Push Up Liner. It was the first lash hugging gel liner pen with it's patent-pending accuflex tip. No other brand had a product like it and it received mostly good feedback as it made applying eye liner a doddle for those who usually steered clear. It also became popular for its jet black colour and 24 hour staying power just like it's sister product the "They're Real" Jet Black mascara. Some people didn't warm to the product so well because they found it hard to remove. It stayed on so well that Benefit brought out a waterproof eye make-up remover product which costs €19.50. The eye-liner pen costs €25 so I can see why some would not want to then pay more for another product to remove it.
One year on and Benefit have only gone and done it again with another exciting launch of the same push up liner gel pen in the colours Beyond Purple, Beyond Blue, Beyond Green and Beyond Brown. Just in time for summer these new colours will be available to buy in shops this July.
Beyond Purple - I found the consistency of the Beyond purple liner different from the original Black liner launched last year. It's creamier and not as pigmented so I found I had to do two coats. It's dark purple, which does make it more wearable for everyday but I was hoping for something fun and brighter for that pop of colour.
Beyond Blue - Again not the same consistency as the black. I found it creamy and hard to reach the same effect as I would so easily with the Jet Black liner. Navy in colour, again very wearable but doesn't have that wow factor. To quote my good friend Miss Hanna "For the people who like blue but aren't 16"!! I still have some growing up to do because I would have loved this a little brighter!
Beyond Green - Things are getting a little better with the liner in beyond green. Although I found this liner also creamy in consistency it was a lot more pigmented so as long as I took my time applying it I didn't have to re-apply another coat over it but still not happy that I couldn't just bang it on like the jet black liner.
Beyond Brown - Saving grace! I love the liner in Beyond brown. It's perfect if you want a warm look, especially if you have blue eyes. Perfectly pigmented and dries in seconds just like the Jet Black liner.
The gel liner pen is so simple to use. You simply twist the base to push up gel to the tip, Then slowly guide the tip along your lash line and create the desired effect you want. Less product for a subtle look that will create the effect of bigger looking eyes in seconds or go more dramatic and add a flick for that cat eye effect.
It doesn't stop there! Benefit have also launched "They're Real" Mascara in two new shades, Beyond Blue and Beyond Brown. They will also be available to buy in shops in July and cost €26 each. They have the same domed brush which allows you to reach those iddy biddy lashes and create that false lash effect without the spider legs.
I haven't tried Beyond blue yet but I found Beyond Brown excellent for adding volume and length. It also provided a long lasting colour and complemented the Beyond Brown Push up Liner well.
There you have it, the new products to enter into the Benefit "They're Real" family. For my own personal preferences I'm mostly impressed with the push up liner and mascara in Beyond Brown. Will you be trying any new products from this collection? Let me know in the comments below.